Simba Sleep: Complete Review of the Brand

Simba Sleep is one of the brands that has profoundly impacted the online mattress market in France between 2016 and 2022. Known for its premium hybrid mattresses, the British brand has gradually ceased its operations in France and in almost all of continental Europe. Here’s everything you need to know about Simba: its history, its products, the reasons for its withdrawal from France, and the best alternatives available for French sleepers.

Who is Simba Sleep?

Simba Sleep is a British brand founded in London (UK) in 2016, with family roots in the textile industry dating back several decades. The brand has built itself around the direct-to-consumer model — online sales, rolled delivery, generous trial period — and has experienced rapid growth thanks to communication focused on sleep science and material innovation.

Simba stands out for several features:

• B Corp Certification: Simba is the first bedding brand founded in the UK to obtain B Corporation certification in 2023, as part of a trajectory aiming for carbon neutrality by 2030
• Manufacturing in the UK for the majority of its products
• Proprietary technology: Simbatex foam (infused with graphite for temperature regulation) and Aerocoil™ springs (independent pocketed micro-springs)
• 200-night trial offered to British customers, among the longest in the industry

Simba in France: A Finished Story

Rapid Expansion (2016–2020)

Simba launched in France in the 2010s, driven by the wave of online mattress brands (Emma, Casper, Tediber…). The brand offered a range of hybrid mattresses at premium prices, with communication focused on sleep science and material quality.

The models marketed in France included the Simba Hybrid (entry-level), the Simba Hybrid Pro (best seller), and the Simba Hybrid Luxe (premium version).

Gradual Withdrawal (2022–2024)

Starting in 2022, Simba gradually reduced its presence in France, before officially withdrawing from the French market around 2024. The website simbasleep.fr now displays a clear message indicating that the brand no longer operates in France, with information for customers wishing to exercise their warranty or make a return.

The reasons for this withdrawal have not been officially communicated, but several structural factors likely played a role: increased competition in the French market, the logistical complexity of serving multiple distinct European markets, and the strategy to refocus on Anglo-Saxon markets where the brand is historically stronger.

Where Does Simba Operate Today?

As of 2026, Simba Sleep is available only in two countries:

The brand no longer ships to any other countries: France, Belgium, Germany, Spain, Italy, Netherlands, Australia — all these markets have been closed. There is no option to order with international shipping from the UK site.

The current range of Simba mattresses (UK, 2026)

All Simba mattresses belong to the Hybrid family, combining Simbatex foam and Aerocoil springs. Here is the complete range with indicative prices in the UK:

Prices in GBP, UK market only. No distribution in France.

Key technologies

Simbatex: open-cell foam infused with graphite. It offers better heat dissipation than traditional polyurethane foams while maintaining a plush feel and good resilience.

Aerocoil™: independent pocket micro-springs, up to 2,500 units depending on the model. They ensure excellent sleep independence, optimal ventilation, and progressive support tailored to each sleeper’s morphology.

Natural wool: present in the Pro, Luxe, and Ultra models, it regulates humidity and helps maintain a stable temperature throughout the night.

What alternatives are there for French sleepers?

With Simba no longer available in France, several brands offer hybrid mattresses of comparable quality, with delivery and customer service in France. Here is a rigorous selection of solutions that incorporate the strengths of the Simba range — hybrid construction, thermoregulation, and progressive support.

Emma Hybrid — The best hybrid value for money

The Emma Hybrid combines reactive foam with independent pocket springs for balanced support suitable for most sleeper profiles. With a 100-night trial period and a 10-year warranty, it is one of the safest values on the market in the mid-range hybrid segment.

Tediber Hybrid — The popular French alternative

Since 2026, Tediber has focused its entire range on the hybrid format, abandoning its previous all-foam model. The Tediber Hybrid, with its 25 cm thickness and 7 layers of comfort, is offered starting at around €1,149 for the Premium version in 140×190 cm. The brand provides 100 nights of trial, a 10-year warranty, and customer service based in France — a significant advantage for sleepers concerned about after-sales support.

Explore the full range of hybrid mattresses available in France

If no particular model stands out yet, it may be useful to compare all the available references from bedding specialists before making a decision.

To deepen your research, our overview of brand reviews and tests allows you to compare several brands side by side.

The Simba Ashdown Bed Base: Still Available?

Simba also marketed a slatted bed base, the Simba Ashdown. As with the mattresses, it is no longer available in France since the brand withdrew from the French market. If you own a Simba Ashdown and are looking for a spare part or an equivalent replacement, French manufacturers of slatted bed bases — particularly those offering solid wood structures with adjustable firmness — are the most relevant alternatives.

Should You Buy a Used Simba?

Some Simba mattresses are circulating on the second-hand market (Leboncoin, Facebook Marketplace). Before diving in, several points deserve your attention.

First, the complete lack of warranty: a used Simba mattress is no longer covered by any after-sales service, as the French subsidiary has been dissolved. Next, the issue of hygiene: the condition of a second-hand mattress is difficult to assess from a distance, especially if the seller does not provide detailed photos of the mattress core. Finally, the remaining lifespan: a model purchased between 2019 and 2022 has already been used for 4 to 7 years, which is a significant portion of its estimated lifespan of 10 years. For these reasons, a used Simba is only justified if the price is significantly lower than that of an equivalent new hybrid mattress — and only if you can inspect the product in person before purchase.

FAQ Simba France