NOA, a Dutch mattress brand founded in the Netherlands, achieved notable success in the French market between 2018 and 2024. Positioned in the premium segment with its NOA Lite (foam) and NOA Luxe (hybrid) models, the brand attracted many French sleepers thanks to its European manufacturing quality and competitive pricing.
In 2026, the availability of NOA in France has evolved; we provide an overview of the brand’s history, our detailed tests of the flagship models, and relevant alternatives for those seeking similar features.
The History of NOA: An Ambitious European Brand
Dutch Origins
NOA (historically accessible via noa-home.com) was created in the Netherlands with a clear vision: to offer high-end mattresses made in Europe at more accessible prices than traditional brands. The brand relied on a direct-to-consumer online sales model, eliminating intermediaries to optimize pricing.
Development in France
Between 2018 and 2023, NOA gradually established itself in the French market with:
- Communication focused on transparency of materials
- European certifications (Oeko-Tex Standard 100, CertiPUR)
- A 100-night trial period
- A 15-year warranty on its products
The brand particularly appealed to sleepers looking for European manufacturing and an alternative to the German or Belgian brands dominating the sector.
Situation in 2026
Important: The availability of NOA in the French market has changed since 2024. Some French retailers no longer offer the complete range, and the official site now prioritizes other European markets. We recommend checking current availability before any purchase or considering the alternatives we present at the end of the article.
NOA Lite: Our Opinion on the Foam Model
Composition and Technical Characteristics
The NOA Lite was positioned as the entry-level model of the brand while maintaining premium manufacturing quality:
Structure (23 cm total thickness):
- Breathable stretch fabric cover, removable and washable
- 3 cm of memory foam (density 50 kg/m³) — to learn more about this technology, check our memory foam mattress buying guide
- 2 cm of transition foam
- 18 cm of high resilience foam (density 35 kg/m³)
Technical Points:
- Firmness: 6/10 (medium-firm)
- Weight: approximately 25 kg in 140x190 cm
- Certifications: Oeko-Tex Standard 100, CertiPUR
- Manufacturing: Europe (mainly Belgium)
Our Test of the NOA Lite
During our evaluation over several weeks, we found:
Strengths:
- Comfortable welcome: the memory foam layer offers a good compromise between plush comfort and firm support
- Quality of manufacturing: careful finishes, robust stitching
- Motion isolation: excellent for couples, each partner moves without disturbing the other
- No odor: unlike some foam mattresses, little off-gassing upon decompression
Limitations:
- Heat in summer: like all full foam mattresses, ventilation is lower than hybrid models
- Too soft for larger builds: sleepers over 95 kg may lack support
- Evolving firmness: after 18-24 months, some users report slight sagging of the top layer
Price and Value for Money
The NOA Lite was priced between €499 (90x200 cm) and €899 (180x200 cm), placing it in direct competition with the Emma Original and the Hypnia Bien-être Supérieur.
Our Verdict: 7.5/10 - A good foam mattress for average-weight sleepers, but surpassed since by models offering better ventilation at the same price.
NOA Luxe: Review of the Premium Hybrid Model
Composition and Technologies
The NOA Luxe represented the high-end of the brand with its hybrid construction combining foams and springs:
Structure (28 cm thickness):
- Premium stretch 3D cover, removable
- 3 cm of gel-infused memory foam
- 2 cm of natural latex foam (20%)
- 2 cm of transition foam
- 18 cm of pocket springs (1400 springs in 160x200)
- 3 cm of high-density base foam
Characteristics:
- Firmness: 6.5/10 (balanced)
- 7 differentiated comfort zones
- Side reinforcements for stability
- Anti-dust mite treatment of the cover
Our Complete Evaluation
We tested the NOA Luxe for 8 weeks on different sleeper profiles:
Major Advantages:
- Excellent ventilation: pocket springs ensure optimal airflow, ideal for hot sleepers
- Progressive support: the foam/spring combination offers remarkable balance between comfort and support
- Versatility: suitable for all body types from 50 to 110 kg
- Independence of sleeping: each spring works independently, perfect for couples
- Perceived quality: premium finishes, luxurious feel to the touch
Aspects to Consider:
- High price: positioned in the premium segment (see prices below)
- Significant weight: 35-40 kg depending on sizes, difficult to handle alone
- Limited firmness: sleepers looking for a very firm mattress may be disappointed
Pricing of the NOA Luxe
The Luxe model was priced between €799 (90x200 cm) and €1499 (180x200 cm), with regular promotions of -15% to -20%.
Our Verdict: 8.5/10 - One of the best mid-range hybrid mattresses tested, offering an excellent compromise between comfort/support/ventilation. However, competition has intensified since 2024.
Comparison NOA Lite vs NOA Luxe: Which One to Choose?
| Criterion | NOA Lite | NOA Luxe |
|---|---|---|
| Type | Foam | Hybrid |
| Thickness | 23 cm | 28 cm |
| Firmness | 6/10 | 6.5/10 |
| Ventilation | Average | Excellent |
| Weight Supported | Up to 95 kg | Up to 110 kg |
| Price 140x190 | ~€599 | ~€999 |
| Warranty | 15 years | 15 years |
| Ideal for | Limited budget, studio | Couples, night heat |
Our Recommendation: If the budget allows, the NOA Luxe represented a more durable investment due to its hybrid construction more resistant over time and its better versatility.
NOA’s Commercial Policy
Warranty and Customer Service
NOA offered attractive commercial conditions:
- 100-night trial: standard market period allowing you to test the mattress at home
- Free return: covering return shipping costs and donating the mattress to charities
- 15-year warranty: covering manufacturing defects and sagging greater than 2.5 cm
- Customer service: based in the Netherlands with support in French
Delivery and Installation
- Free delivery in mainland France (3-5 business days)
- Mattress compressed and rolled in a box
- Easy installation: allow the mattress to decompress for 24-48 hours
- “Old bedding” option available for an additional fee
Certifications and Environmental Aspects
Quality Labels
NOA mattresses benefited from several important certifications:
- Oeko-Tex Standard 100: absence of harmful substances in textiles
- CertiPUR: foams without heavy metals, without CFCs, low VOC emissions
- Compliant with European standards EN 597-1 and EN 597-2 (fire resistance)
Ecological Approach
NOA communicated several commitments:
- European manufacturing limiting transport
- Foams without dangerous substances
- Mattress recycling program for returned mattresses
- Recyclable packaging
However, like most polyurethane foam mattresses, the environmental impact remained significant compared to alternatives made from natural latex or traditional springs.
Alternatives to NOA in 2026
Faced with the supply difficulties of NOA mattresses in France, here are our recommendations for alternatives offering similar characteristics:
To Replace the NOA Lite (foam)
Emma Hybrid II (€649 in 140x190)
- Improved hybrid construction enhancing ventilation
- Established brand with responsive customer service in France
- 100-night trial and 10-year warranty
Hypnia Bien-être Supérieur (€499 in 140x190)
- Excellent value for money
- High-density memory foam
- French manufacturing
To Replace the NOA Luxe (hybrid)
Slome Hybrid Mattress (€799 in 140x190)
- French brand with local manufacturing
- 1400 pocket springs, excellent ventilation
- 100-night trial and 10-year warranty
Someo Rêve 600 (€499 in 140x190)
- Hybrid foam and pocket springs
- French manufacturing (someo-literie.com group)
- Excellent value for money
- Available in stores and online
Simba Hybrid Pro (€999 in 140x190)
- High-end with pocket springs and memory foam
- 7 different technology layers
- Excellent for hot sleepers
Customer Reviews on NOA Mattresses
Analysis of User Feedback (2020-2024)
By analyzing customer reviews collected on various platforms, we observe:
Recurring Positive Points:
- Comfort appreciated by 85% of users
- Quality of manufacturing praised
- Responsive customer service
- Good perceived value for money
Frequent Criticisms:
- Night heat for 30% of Lite users
- Insufficient firmness for heavier builds (>100 kg)
- Durability questioned after 3-4 years of use
- Availability and customer service more complex since 2024
Average Compiled Rating: 4.2/5 based on 1200+ reviews (all models combined)
Representative Testimonials
Marie, 32, NOA Luxe since 2021: “Excellent mattress for my husband and me. No back pain since the purchase, and I no longer feel when he moves at night. A bit expensive, but I don’t regret the investment.”
Thomas, 45, NOA Lite since 2020: “Good mattress for the first two years, but I’ve noticed sagging at the hip level since. For the price, I would have hoped for better longevity.”
Sophie, 28, NOA Luxe since 2022: “Very satisfied with the comfort, but it’s a shame the brand has become difficult to contact in 2025. I hope the warranty will be honored if needed.”
Our Final Verdict on the NOA Brand
Strengths of NOA
- European manufacturing quality ensuring compliance with strict standards
- Coherent range with two complementary models (foam and hybrid)
- Competitive pricing in the premium segment
- Serious certifications (Oeko-Tex, CertiPUR)
- Comfort appreciated by the majority of users
Identified Limitations
- Uncertain availability in France since 2024-2025
- Durability questioned in the long term (4-5 years)
- Customer service more complex with the gradual withdrawal from the French market
- No showroom in France to test before purchase
- Intensified competition with the arrival of new brands offering similar features
Our Final Recommendations
If you already own a NOA mattress: keep it as long as it suits you. The 15-year warranty should theoretically be honored, but anticipate potential contact difficulties.
If you were looking for a NOA mattress: we recommend turning to the alternatives mentioned above, particularly:
- Emma Hybrid II for excellent value for money at €649
- Slome for a premium French hybrid at €799
- Someo Rêve 600 for the best value for money at €499
For which profile NOA was suitable:
- Average-weight sleepers (60-95 kg)
- Couples seeking good motion isolation
- Budgets of €500 to €1200 depending on size
- Preference for European manufacturing
Alternatives Available in France
With NOA no longer available in France, here are alternatives with similar quality:
- Emma Original — multi-layer foam reference in Europe
- Mello — French brand with hybrid and foam range
- Tediber — made in France, with 100-night trial
- Our general buying guide to choose according to your profile
Frequently Asked Questions about NOA Mattresses
Are NOA mattresses still available in France in 2026?
The availability of NOA in France has significantly decreased since 2024. The official site noa-home.com now prioritizes other European markets. We recommend checking with authorized retailers or considering the alternatives we propose (Emma, Slome, Someo).
What is the main difference between NOA Lite and NOA Luxe?
The NOA Lite is a 100% foam mattress (23 cm) while the NOA Luxe is a hybrid mattress combining foams and pocket springs (28 cm). The Luxe offers better ventilation, superior support, and is suitable for a wider range of body types, but costs €400-500 more.
Are NOA mattresses suitable for back pain?
NOA mattresses, particularly the Luxe model with its 7 comfort zones, can relieve back pain for average-weight sleepers. The progressive support and balanced firmness (6-6.5/10) suit most side and back sleepers. To choose the right mattress based on your pain, consult our complete guide to choosing a mattress for back pain. People with specific conditions should also consult a healthcare professional.
What is the actual lifespan of a NOA mattress?
The NOA warranty covers 15 years, but user feedback suggests an optimal lifespan of 6-8 years for the Luxe model and 5-6 years for the Lite. After this period, sagging may occur, particularly for sleepers over 80 kg. This lifespan remains average for mattresses in this range.
Does the NOA mattress retain heat at night?
The NOA Lite, like all full foam mattresses, can retain heat, especially in summer. About 30% of users report feeling hot. The NOA Luxe, thanks to its pocket springs, offers much better ventilation and is suitable for hot sleepers. The gel-infused foam also helps dissipate heat.
Can NOA mattresses be used on any bed base?
NOA mattresses are compatible with most bed bases: slatted bases (with slats spaced a maximum of 5 cm), upholstered bases, and spring bases. Avoid slatted bases with too many points of pressure that can create uncomfortable pressure points. A rigid slatted base is ideal for optimizing support.
How to contact NOA customer service in 2026?
NOA's customer service, historically based in the Netherlands, has become harder to reach for French customers since 2025. If you encounter difficulties, try the official site noa-home.com or contact the retailer from whom you purchased the mattress. For new purchases, prioritize brands with established customer service in France.
What is the best French alternative to NOA Luxe?
To replace the NOA Luxe, we particularly recommend the Slome hybrid mattress (€799 in 140x190) which offers similar characteristics with French manufacturing and responsive local customer service. The Someo Rêve 600 (€499) also represents an excellent alternative with superior value for money.
Conclusion: NOA, a Brand that Made Its Mark on the French Market
NOA undeniably made a positive contribution to the French mattress market between 2018 and 2024, offering European quality products at competitive prices. The NOA Lite attracted medium budgets seeking a comfortable foam mattress, while the NOA Luxe established itself as a reference for mid-range hybrid mattresses.
However, the evolution of the market and the gradual withdrawal of the brand from the French territory in 2025-2026 lead us to recommend more accessible and better-supported alternatives locally. Emma Hybrid II, Slome, and Someo Rêve 600 now offer equivalent or even superior characteristics, with the advantage of responsive French customer service and guaranteed availability.
If you are looking for a mattress with qualities similar to those that made NOA successful, these alternatives represent safe and sustainable choices for your bedding investment in 2026.
See the selection of mattresses on lematelas.frArticle written by Grégoire - Last updated: May 18, 2026
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