Country of origin
CA
Founded
2009
Official website
https://www.novosbed.com

Availability

  • Canada No longer distributed (since 2023)

Novosbed was a Canadian premium memory-foam mattress brand created by GoodMorning.com and launched in 2009. Please note up front: the Novosbed mattress has been discontinued since 2023 and is no longer sold in Canada. The product was effectively rebranded and replaced by GoodMorning.com’s newer brand, Octave. If you arrived here hoping to order a Novosbed, you cannot buy one new today, and the sections below explain what the brand offered and which current options make sensible replacements. If you are weighing your next purchase, our guide on how to choose your mattress walks through the essentials.

Who Was Novosbed

For more than a decade Novosbed built a reputation as one of Canada’s reference memory-foam brands. Its signature was high-density memory foam paired with the Comfort+ kit: a free firmness-adjustment system that let owners fine-tune their mattress after delivery, softening or firming the feel without returning the bed. That post-purchase flexibility, combined with a long sleep trial and a multi-year warranty, made Novosbed popular with shoppers who wanted a true contouring memory-foam feel and pressure relief for side and back sleepers. The brand shipped compressed in a box and was sold directly online across Canada.

Is Novosbed still available? Alternatives

No. As of September 2023, Novosbed was withdrawn from the market and its lineup was carried forward under the Octave name, which remains the closest direct successor for anyone who valued the original memory-foam recipe and adjustable firmness. Beyond Octave, the Canadian market offers several active foam and hybrid brands worth comparing on density, trial length and warranty before you commit.

Browse current memory foam mattresses in Canada Discover an active Canadian foam mattress brand

FAQ

Can you still buy a Novosbed?No. Novosbed mattresses were discontinued in 2023 and are no longer sold new in Canada. GoodMorning.com, the company behind the brand, stopped offering the Novosbed line and moved its memory-foam range under a new name. You may occasionally find a used or clearance unit through third-party resellers, but there is no official Novosbed store, no current warranty registration and no new-purchase channel. If you specifically liked the Novosbed feel, the most reliable path is to look at its official successor rather than chasing discontinued stock.
What replaced Novosbed?Novosbed was succeeded by Octave, another brand from GoodMorning.com. Octave carries forward the same overall positioning Novosbed was known for: a premium, Canadian-made memory-foam mattress sold online and shipped in a box. For shoppers who valued the original high-density memory foam and the adjustable-firmness philosophy, Octave is the closest direct equivalent on the market today. It is the natural first stop if you were comparing mattresses against the old Novosbed lineup and want something with a similar build and ownership experience.
What was the Comfort+ kit?The Comfort+ kit was Novosbed's standout feature: a free firmness-adjustment system provided after purchase. Rather than committing buyers to a single feel, it let owners modify the surface of their mattress to make it softer or firmer once they had slept on it for a while. This addressed one of the biggest risks of buying a bed online, namely choosing the wrong firmness sight unseen, and it became a key selling point that distinguished Novosbed from many rivals during its years on the market.
Was Novosbed a Canadian brand?Yes. Novosbed was a Canadian brand, created by GoodMorning.com and launched in 2009. It was designed and sold for the Canadian market and shipped directly to customers across the country in a compressed box.
What are good alternatives to Novosbed in Canada?Start with Octave, the official successor brand. Beyond that, several active Canadian foam and hybrid makers are worth comparing, and you can also browse the wider memory-foam selection available online to weigh density, trial period and warranty side by side before deciding.

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